1. Agreement to Terms
By accessing or using the services of TrueNorth Skin & Wellness ("Practice," "we," "us," or "our"), a DBA of Ashley Brew FNP PLLC, including our website at truenorthskinwellness.com, you agree to be bound by these Terms of Service. If you do not agree, please do not use our services.
2. SMS Messaging Program
TrueNorth Skin & Wellness uses SMS (text messaging) to communicate with patients for the following purposes:
- Appointment reminders and scheduling confirmations
- Biopsy result notifications
- Billing and payment notifications
- General practice communications and health updates
Message Frequency: Message frequency varies based on your appointment schedule and communications preferences. You may receive up to 4–6 messages per month depending on your care activity.
Message & Data Rates: Standard message and data rates may apply depending on your mobile carrier and plan. TrueNorth Skin & Wellness is not responsible for any charges imposed by your carrier.
3. How to Opt Out of SMS Messages
You may opt out of SMS communications at any time using any of the following methods:
- Reply STOP to any text message you receive from us
- Call us at (469) 491-7089 and request to be removed from SMS communications
- Inform your provider or a staff member at your next visit
After opting out, you will receive a single confirmation message and no further SMS communications will be sent, except as required by law or for urgent patient safety matters.
4. Customer Support
For questions or concerns about our SMS program or any aspect of your care communications, please contact us:
Phone: (469) 491-7089
Fax: (469) 466-6134
Website: truenorthskinwellness.com
Hours: Monday – Friday, 8:00 AM – 4:00 PM CT
5. Medical Disclaimer
The content on this website is for informational purposes only and does not constitute medical advice, diagnosis, or treatment. Always consult a qualified healthcare provider regarding any medical condition. In case of a medical emergency, call 911 immediately.
6. Intellectual Property
All content on this website, including but not limited to text, graphics, logos, and images, is the property of TrueNorth Skin & Wellness and is protected by applicable copyright and trademark laws.
7. Limitation of Liability
TrueNorth Skin & Wellness shall not be liable for any indirect, incidental, or consequential damages arising from your use of this website or our communications services. Our liability is limited to the fullest extent permitted by applicable law.
8. Changes to These Terms
We reserve the right to update these Terms of Service at any time. Changes will be posted on this page with an updated effective date. Continued use of our services following any changes constitutes your acceptance of the revised terms.
9. Governing Law
These Terms of Service are governed by the laws of the State of Texas, without regard to its conflict of law provisions. Any disputes shall be resolved in the courts of Denton County, Texas.
TrueNorth Skin & Wellness ("Practice," "we," "us," or "our") is committed to protecting the privacy and security of your personal and health information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website or use our services.
1. Information We Collect
We may collect the following types of information:
- Personal Identifiers: Name, date of birth, address, phone number, and email address
- Health Information: Medical history, symptoms, diagnoses, treatment information, and related health data
- Contact Form Data: Information submitted through our website contact or appointment request forms
- Communications Data: Records of SMS, phone, and written communications between you and our practice
- Technical Data: IP address, browser type, and pages visited on our website (collected automatically via standard web server logs)
2. How We Use Your Information
We use the information we collect for the following purposes:
- To provide and coordinate your medical care
- To schedule, confirm, and manage appointments
- To send SMS notifications including appointment reminders, test results, and billing updates
- To process billing and insurance claims
- To communicate important information about your health and our services
- To comply with applicable laws and regulations, including HIPAA
- To improve our website and patient communications
3. Information Sharing
We do not sell, rent, or trade your personal or health information to third parties for marketing or commercial purposes.
We may share your information only in the following limited circumstances:
- Healthcare Operations: With other healthcare providers directly involved in your care, as permitted or required by HIPAA
- Service Providers: With trusted third-party vendors who assist us in operating our practice (e.g., EZDerm for practice management, Twilio for SMS communications). These vendors are contractually required to protect your information
- Legal Requirements: When required by law, court order, or government regulation
- Patient Safety: When necessary to prevent serious harm to you or others
Our SMS communications provider, Twilio, processes message delivery on our behalf. Your phone number and message content are used solely for the purpose of delivering practice communications and are not shared for any other purpose.
4. HIPAA Compliance
As a healthcare provider, TrueNorth Skin & Wellness is subject to the Health Insurance Portability and Accountability Act (HIPAA). We maintain appropriate administrative, physical, and technical safeguards to protect your Protected Health Information (PHI) in accordance with HIPAA requirements. You have the right to:
- Access and obtain a copy of your health records
- Request corrections to your health information
- Request restrictions on how your information is used or shared
- Receive a Notice of Privacy Practices from our office
- File a complaint with the U.S. Department of Health and Human Services if you believe your privacy rights have been violated
5. Data Security
We implement industry-standard security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include:
- Encrypted data transmission (SSL/TLS) on our website
- Secure, HIPAA-compliant practice management software (EZDerm)
- Access controls limiting who can view patient information
- Regular security reviews and staff training
While we take all reasonable precautions, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your information.
6. Data Retention
We retain patient records and associated information for a minimum of 10 years from the date of last treatment, or as required by applicable Texas state law and federal regulations, whichever is longer.
7. Cookies and Website Tracking
Our website may use cookies or similar tracking technologies to improve your browsing experience. We do not use cookies to collect personal health information. You may configure your browser to refuse cookies, though this may affect website functionality.
8. Children's Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children without verified parental consent. If you believe we have inadvertently collected such information, please contact us immediately.
9. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised effective date. We encourage you to review this policy regularly.
10. Contact Us
If you have questions or concerns about this Privacy Policy or how your information is handled, please contact us:
Phone: (469) 491-7089
Fax: (469) 466-6134
Website: truenorthskinwellness.com
Hours: Monday – Friday, 8:00 AM – 4:00 PM CT